Privacy Policy
ETFValuer is a static, no-account, no-login site. There isn't much to collect, and we've kept it that way deliberately. This page explains exactly what little data does pass through the site, where it goes, and who to contact if you have questions.
Information We Collect
ETFValuer does not require an account, does not use a login, and does not track you across visits. The only personal information that ever reaches us is what you choose to submit through the "How can we help?" contact form (powered by Formspree) - typically your email address and whatever message you write. That information is used solely to respond to you and is not sold, shared, or used for marketing.
Like virtually any hosted website, our infrastructure provider (Cloudflare) automatically logs standard technical information for security and performance purposes - things like IP address, browser type, and pages requested. We don't have a separate analytics tool layered on top of this, and we don't use this data to build a profile of individual visitors.
Cookies & Tracking
ETFValuer does not use advertising cookies, analytics cookies, or tracking pixels. We don't run Google Analytics, Meta Pixel, or any similar service. The site previously carried Google AdSense ad units; these have been removed. If that changes in the future, this policy will be updated first and will disclose exactly what's added.
Third-Party Services
A few external services are involved in running the site, each with their own privacy practices:
| Service | Purpose | What it sees |
|---|---|---|
| Formspree | Powers the contact form | Whatever you type into the contact form, if you use it |
| Google Fonts | Loads the Inter typeface | Your IP address, as with any request to a Google-hosted resource |
| Cloudflare | Hosts the site | Standard request logs (IP, browser, timestamp) |
| Yahoo Finance | Source of fund price & fundamental data | Nothing about you - data flows one way, into our nightly build, not from your visit |
What We Don't Do
No user accounts or passwords. No payment or financial account information is ever collected - the site is free and always has been. No cross-site tracking, no data broker relationships, and no selling of any information to third parties.
Your Rights
If you've submitted a message through the contact form and would like it deleted, or have any other question about your data, reach out through the same contact form or the chat button in the corner of any page and we'll action it promptly.
Children's Privacy
ETFValuer is not directed at, and does not knowingly collect information from, children under 13.
Changes to This Policy
If how the site handles data changes - for example, if analytics or advertising is reintroduced - this page will be updated to reflect that before the change goes live.